1 : the act of serving, such as:

a : helpful act
   | did him/her/them a service

b : useful labor that does not produce a tangible commodity —usually used in plural
   | charge for professional services

2 : thoughtful actions performed to help or ease the burden of another person, making their life easier and showing them love and appreciation.

3 : A design practice founded on the notion that experiences are unavoidable, so you better be intentional.

a : Clients spans film production, retail, hospitality, architecture, furniture, finance and software technology

b : Our job is to help them figure out how things should work, communicate, look and feel.

c : That includes are all aspects of the end-user's interaction with a company, its services, and its products.

d : Disciplines include graphic, interface, interaction, motion, writing and engineering.